Conference daily : World Innovation Forum Kuala Lumpur 2013 (WIF-KL 2013)

I was tasked to manage the editorial component of WIF-KL2013‘s daily newspaper, last week. WIF-KL2013 is a three-day international forum that provides a platform for the discourse and events related to innovation. It is organised by Malaysia’s Ministry of Science, Technology and Innovation (MOSTI) and the Malaysian Innovation Foundation (YIM).

The content of each daily was structured to provide information on news, happenings, activities and highlights of the forum. The target readers are delegates, exhibitors and speakers of the forum. In this type of work, speed is very important, as I had a short window of time to write and edit, before we sent the final artwork for printing at 9 pm, every night.  Click on the images below to view the dailies.

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WIFKL 13 Nov 2013WIFKL 14 Nov 2013

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VISITKL – the official portal for everything KL

Screen shot 2013-08-25 at 3.50.56 PM

Screen shot 2013-08-25 at 3.43.38 PMScreen shot 2013-08-25 at 3.36.49 PM

So, I’ve been working late nights and on weekends to complete this project and finally, it’s done!  :)

Feel free to learn more about my city, Kuala Lumpur (or fondly known as KL), and I look forward to your feedback.

Here’s a link to the website: www.visitkl.gov.my.

The main page features an awesome and speedy glance of KL’s iconic towers (the Petronas Twin Towers) – from day to night!

If you are looking for a web copywriter, you can contact me at wfarhana@gmail.com or +60129031921.

(I’m working on translating this website into Malay so, that’s gonna be up soon too.)

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Advice from the rock star writer, Neil Gaiman – 6 Ways To Make Sure You Don’t Hate Your Life And Actually Enjoy It And Stuff

This video certainly gave me the ‘kick’ that I needed to take my freelance writing to the next level…. publishing my book, perhaps? *kick* *kick* Ouch!

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Writing in Malay

I’ve ventured into Malay writing. I see this as an opportunity to tap into a growing market of Malay audience. For example, I recently worked on writing a TV Commercial script for a prominent medical product that wanted to reach the predominantly Malay Muslim market in Malaysia, for the upcoming Ramadhan festival. Ramadhan is the month where Muslims fast (no eating and drinking) from dawn till dusk. This year, it’ll start in mid-July. Hopefully, I’ll be able to embed the TV commercial here once it is broadcasted.

Most of my work in 2013 has been more about crafting messages for specific audiences, which is significant and positive for my career as a Public Relations professional. But alas, my portfolio as a writer has suffered as none of these works are publishable for this website.  This post is to assure my visitors that I am still active as a freelance writer.

If you are looking for a professional writer to craft your content, please do not hesitate to contact me at wfarhana@gmail.com / +60129031921. 

Have a good Sunday!

Hana Kamaruddin

Menulis dalam Bahasa Melayu

Sejak kebelakangan ini saya sudah mula menjinakkan diri dalam penulisan Bahasa Melayu. Saya kira ini adalah satu peluang untuk menulis dan menyampaikan maklumat kepada golongan besar pembaca Melayu di Malaysia. Sebagai contoh, saya baru sahaja habis menulis skrip untuk iklan TV bagi satu produk kesihatan terkemuka negara. Klien ini berhasrat untuk menjual produk mereka kepada masyarkat Melayu Islam yang merangkumi golongan konsumer terbesar di Malaysia dan ingin menyiarkan iklan ini di waktu Bulan Ramadhan yang bakal tiba pada bulan Julai. Pembaca bolehlah nantikan siarannya di TV tidak lama lagi dan jika ada peluang, saya akan paparkan di dalam laman sesawang saya. 

Kebanyakan kerja saya pada tahun 2013 lebih menjurus kepada membina dan mencipta kandungan penulisan untuk audiens yang spesifik. Ini tentunya positif untuk karier saya sebagai PR Professional, namun hasil-hasil penulisan ini tidak dapat saya paparkan di dalam laman sesawang ini. Di sini, saya ingin menguar-uarkan yang saya masih lagi aktif sebagai penulis bebas (freelance writer). 

Jika anda mencari penulis bebas, baik dalam Bahasa Inggeris ataupun Melayu, bolehlah menghubungi saya di wfarhana@gmail.com atau +60129031921. 

Terima kasih. :) 

Hana Kamaruddin

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2012 in review

The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

600 people reached the top of Mt. Everest in 2012. This blog got about 4,400 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 7 years to get that many views.

Click here to see the complete report.

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Shaftsbury Square Christmas Carnival, Cyberjaya, 13-15 December 2012

Hana Kamaruddin:

Thank you to AJER (Add Jim Events Resources) for the excellent sound system for this event!

Originally posted on PROFESSIONAL AUDIO, VIDEO AND LIGHTING SYSTEM MALAYSIA:

One of my latest work was in the newly developed Shaftsbury Square in Cyberjaya for their Christmas Carnival on 13-15 December 2012.

They had invited Sharin from Sharin Band to perform on stage on 13-14 December 2012 (Thursday & Friday), to entertain the lunch crowd. Shaftsbury Square’s main visitors are the working population in Cyberjaya. As usual, Sharin was excellent. He is known for his versatile guitar skills as he performed not only Christmas Songs but also other blues and rock numbers such as ‘Hotel California’, ‘Belaian Jiwa’ and many other popular songs.

Sharin from Sharin Band entertaining the lunch crowd at Shaftsbury  Square, Cyberjaya

Sharin from Sharin Band entertaining the lunch crowd at Shaftsbury Square, Cyberjaya

Christmas Carol at Shaftsbury Square

Christmas Carol at Shaftsbury Square

Then on 15 December 2012 (Saturday), they had invited Harmony Road Music School to perform some Christmas Musical.

Adjusting the mic stands for the little musicians

Adjusting the mic stands for the little musicians

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Here are more photos:

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Universities engage in sustainability projects with industry – Case study – University World News

Universities engage in sustainability projects with industry – Case study – University World News.

ASIA
 
UNIVERSITIES ENGAGE IN SUSTAINABILITY PROJECTS WITH INDUSTRY – CASE STUDY
 
Hana Kamaruddin Issue No:222

 

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Sustaining university-community projects is a key challenge – University World News

Sustaining university-community projects is a key challenge – University World News.

ASIA
 
SUSTAINING UNIVERSITY-COMMUNITY PROJECTS IS A KEY CHALLENGE 
 
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Leading light of university engagement outlines vision – University World News

Leading light of university engagement outlines vision – University World News.

ASIA
Leading light of university engagement outlines vision

“Never in my wildest dreams did I expect to be a deputy vice-chancellor,” said Saran Kaur Gill, who fulfils just that elevated role at Universiti Kebangsaan Malaysia, where she runs industry and community partnerships. She is also executive director of the regional university network AsiaEngage, which was launched last week.

Gill, a professor in the school of language studies and linguistics at Universiti Kebangsaan Malaysia (UKM), started out some 30 years ago as a basic language instructor, and reflected modestly on her impressive career progression: “If I can do this, then anyone can,” she said.

Her role is unique, though. UKM, sited on the outskirts of Kuala Lumpur, is one of five universities in Malaysia with a deputy vice-chancellor in charge of civic engagement. The post was created by the Ministry of Higher Education in September 2007 to link the university with industry and communities.

The wider Asia region is the beneficiary of this and of Gill’s strong belief in what she is doing.

Among other high-powered international roles, she has been the originator and driving force behind AsiaEngage, a platform by means of which a group of ASEAN (Association of South East Asian Nations) universities as well as Asian higher education institutions, regional networks and programmes share expertise, knowledge and experience in community engagement.

The aim is to replicate successful models and best practices existing in universities in order to strengthen the civic role of universities across the region.

AsiaEngage’s first “Regional Conference on Higher Education-Industry-Community Engagement in Asia: Forging Meaningful Partnerships”, held from 7-9 May, was hosted at UKM.

Speaking to University World News at the conference, Gill said: “As long as a university shows an interest in community engagement, we will bring it on board to AsiaEngage so we can help with capacity building and the development of its community engagement initiatives.”

Working with industry challenges academics to come up with original and attractive ideas and proposals, she added. “You have to talk to industry about ideas that will really excite them.”

UKM strives to ensure that the knowledge of its academics is applicable to and benefits communities, and is also aligned with the university’s overall mission to contribute to nation-building.

Gill talks enthusiastically about case studies, including the Green Rose programme, a university collaboration with the PINTAR foundation to communicate the impacts of climate change to primary-school children. PINTAR is the philanthropic arm of Khazanah Nasional Berhad, Malaysia’s national investment holding arm.

She cites leadership as key to successful partnerships. “An opportunity can only be translated into concrete reality if the leader is flexible, adaptable, able to meet tight deadlines, take instruction and develop a relationship that encourages knowledge sharing.”

Leaders must also be able to express knowledge with technical accuracy and in ways that have an impact. “It is essential to be sincere and giving, and to be able to develop trust and forge relationships with confidence,” Gill added.

“After all, as pointed out by the ministry, my role is to integrate engagement with communities and industries, to enrich and support the research, education and service missions of the university. And it is extremely valuable that we do this by giving with our hearts, hands and minds, back to society.”

“Because it was a new portfolio, no-one knew what to do with me, and neither did I have a clear direction. I also did not (at the time) have clear lines of authority over any of our students, researchers, staff or communities.”

Speaking of the management challenges, she said: “When you are given a new portfolio at the highest management levels, and the other portfolios have been in existence for over 20 years, you have to work collaboratively.”

But she defines her role as being a supportive one in which the industry and community engagement side of the university supports and engages education, research and services. However, “walls and territories need to be swept away and multidisciplinary and multiresponsibility initiatives built,” she said.

“I had to convince and persuade academics of the value of this field. I had to show them what we could do for them. It was not a situation of ‘Do as I say’. Instead it was ‘Work with us and we will be able to add value and strength to what we can do for you and society.’”

ENDS 

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Universities link to industry regionally to benefit the community – University World News

Universities link to industry regionally to benefit the community – University World News.

Hana Kamaruddin Issue No:221

University partnerships with industry can be scaled up across national boundaries in a wider region to benefit communities, a conference on academic links with business and populations through Asia heard on Monday.

Corporations “do not seem to serve society at large”, Dr Wan Mohd Zahid Wan Noordin conceded at the AsiaEngage “Regional Conference on Higher Education-Industry-Community Engagement in Asia. Forging Meaningful Partnerships”, being held from 7-9 May at Universiti Kebangsaan Malaysia (UKM).

“But there is a way for the two to work together to fulfil the corporate social responsibility objective,” said Wan Zahid, a member of the governing council of the Sime Darby Foundation, the philanthropic arm of the Sime Darby Group – a major, government-linked corporation focused mainly on the palm oil business.

“Universities are also enthusiastic to reach out to communities,” he said, citing his foundation and UKM as an example of a fruitful university-industry partnership.

They are working together on innovative palm oil milling technology whose goal is zero emission of greenhouse gases and, ultimately, more sustainable practices in the industry.

UKM provides research capacity. The foundation is providing MYR15 million (USD4.91 million) funding in line with its preferred policy of backing studies based around the parent company’s core business strands.

Although companies responsible to shareholders were driven by profit motives, some aspects of industry required a great deal of research and universities have an army of researchers to do that, Wan Zahid noted.

Sime Darby Group commits at least 3% of its profit to the foundation’s corporate social responsibility initiatives and has already pledged MYR99.2 million this year, he said.

Its ongoing Zero Waste Technology project for palm-oil milling has now transcended regional boundaries and received support from the Netherlands, which has agreed to fund a European scientist to join the project, he revealed.

The project was “a wonderful example of a university-industry partnership,” said Professor Saran Kaur Gill, UKM’s deputy vice-chancellor for industry and community partnerships and executive director of AsiaEngage.

AsiaEngage is a platform for regional cooperation under which a group of ASEAN (Association of Southeast Asian Nations) regional networks and programmes share expertise, knowledge and experience in community engagement across the ASEAN region and Asia in general.

They include the Asia-Talloires Network of Industry and Community Engaged Universities, the ASEAN University Network’s thematic university social responsibility and sustainability network, and the ASEAN Youth Volunteer Programme and its associated universities.

AsiaEngage is driven by UKM through its office of industry and community partnerships and is supported by Malaysia’s Ministry of Higher Education.

“AsiaEngage aspires to use the same working model [as Sime Darby and UKM], but with industry players with regional business,” said Gill. “We want to jointly develop a model that can be replicated in the region.”

A global computer firm with a strong regional presence might be one example, she suggested. “They have the capacity to provide computers to regional communities but they can also forge a more meaningful and productive relationship with these communities. And I believe that this can stretch out to many areas.

“Given that they have a regional presence, they can then also work with different universities to jointly develop a workable private-partnership model.”

ENDS

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